Salesforce Solutions Architect reporting to Senior Director Loyalty and CRM Job purpose. The Salesforce Solutions Architect will be responsible for leading the Salesforce practice for the EMEA team, compromising a Campaign Developer & Production Analyst. This role is key to unlocking the full capabilities of our Salesforce Marketing Cloud system through continuous improvement of our existing environment as well as delivery of new features.
Major Accountabilities
Work with CRM colleagues to define and implement the Salesforce Marketing Cloud strategy to improve capabilities, performance and wider product portfolio
- Work with other engineering teams to integrate backend data with Salesforce to create an enhanced data experience
- Design innovative solutions to address these challenges, build those solutions on the Salesforce Marketing Cloud platform and present customized demonstrations back to the project stakeholders
- Present Salesforce technology infrastructure, including demonstrating deep familiarity with hardware, software, networking and security stack
- Participate in the right trainings and certifications to acquire and maintain the knowledge necessary to be effective
- Train other teams in the organisation on new platform releases and successful project implementations
- Define and document the functional and technical requirements for executing (developing, deploying, managing, tracking and measuring) the automated campaigns
- Coordinate and execute user acceptance testing activities including triggering REST API call
- Provide ongoing troubleshooting of marketing automations and triggered processes.
- Partner with 3rd party contractors and vendors to enhance digital marketing communications sent via Salesforce Marketing Cloud.
- Where necessary, support Campaign Developer / Production Analyst in build and QA of Salesforce campaigns including email builds Job Contacts External key contacts:
- Marketing
- EMEA region Leads
- Salesforce Internal key contacts:
- Sales
- General Managers in country
- Marketing
- Operations
- Revenue Management
- Legal
- Finance
- Customer care
- IT Position Requirements:
- Bachelor's Degree or Equivalent Experience in Computer Science / Information Technology / Marketing Automation / Marketing required
- Salesforce Marketing Cloud Email Specialist Certification
- Intermediate SQL and Web service/API knowledge
- Intermediate to Advanced HTML, CSS, and Scripting skills. (AMPScript and Outlook/IE specific knowledge are a plus)
- Ability to analyze data from multiple sources and platforms
- Skilled in both thinking creatively and analytically in a problem-solving environment
- Understanding of data warehouses and Big Data technologies
- Understanding of API integration with CRM platforms and web properties
- Detail oriented and focused on data accuracy
- Excellent verbal and written communication skills
- Ability to facilitate efficient and effective decision making
- Ability to pass a technical screening is required